Why Bitmovin chooses competitive intelligence

ABOUT

Bitmovin

Bitmovin is a video infrastructure company that builds cloud-native software, shaping the future of video for the years to come. As a technology leader in the world of online video, they have developed a fast and high-quality API driven Cloud-based Video Encoding Service, a highly flexible Player for web, iOS, Android and Roku, as well as state-of-the-art Analytics platform for a variety of use cases.

THE CHALLENGE Inefficiencies in intel collection and management.

No centralized insight source rendered competitive intelligence spotty and often out of date.
No distribution process prevented stakeholders from accessing the knowledge they knew could drive unique value and improve win/loss rates.

THE SOLUTION

Kompyte web tracking and the insights tool allowed Bitmovin to implement:

Efficient gathering of important competitive insights
A place to organize the intel for all stakeholders

THE RESULTS

Centralized, distributed content.

Accuracy and relevance of competitor intelligence
Sharper competitive positioning
Stakeholders consistently have easy access to the information they need

“We can spot competitive opportunities or strengths that could have been missed through a manual review of our competitive landscape.”

“Kompyte is a great place where we’ve centralized all of our competitor insights to make it easier for our organization to access. Once you get Kompyte set up, it runs on its own.”

“With Kompyte we have the tools we need to collect and distribute insights across teams. And, Kompyte’s support is really great —they are always happy to jump on a call when we need them.”

How Bitmovin maintains their competitive advantage with Kompyte

Bitmovin

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