Competitive intelligence solutions are a great way to automate the research and reporting process and stay informed of the latest happenings in your market. Scouring billions of data sources can, however, result in an overwhelming number of competitor updates. Often, the greatest challenge is understanding how to use a solution best and prioritize efforts with limited bandwidth. How can you be more efficient with a solution, so you can spend more time analyzing and acting on insights?
Here are some ways to optimize your time and maximize productivity with the Kompyte competitive intelligence solution:
Example: If you’re a product marketer focused on updating your product feature analysis, customize a feed of your direct competitors’ product, and feature page updates. Alternatively, if your goal is to improve website conversion rates, create a feed specifically for your top-ranking competitors’ calls to action. Identify the winning variations of their A/B tests and incorporate those findings into your strategy.
Example: Only track the competitor webpages that relate to the offerings and market that you compete in. If the company has multiple social handles, track those that post content relevant to your workflows. Optimize your keyword lists to ensure you get high-value alerts.
Example: Help your sales reps compete more effectively by providing them easy access to up to date competitor Battle Cards and sales assets directly within their CRM, or link additional competitive intel in a shared Google drive. If you spot a highly engaging topic idea, share it with your marketing Slack channel or hand it off to directly to your marketing backlog Trello board.
Example: Set automatic alerts for your search marketing team if a competitor’s ad copy includes one of your branded keywords or if there is a new keyword opportunity. Check out how LegalZoom stopped competitors from capitalizing on their brand name with Kompyte’s automatic alerts.
Example: If sales reps encounter a new objection in a competitive deal, they can provide feedback directly on the competitor Battle Card for an Admin’s review. If someone outside of your sales and marketing team learns of a competitor update, they can share this intel directly through Slack or a Chrome extension.
Example: If your corporate brand marketing team wants to prove to executives, their social efforts are paying off, rather than spending hours manually extracting data and having to repeat the process, automate. Start with their social media monitoring and OKR tracking with scheduled reports. Also, keep your product marketers informed with automated reports specific to a competitor’s product, pricing, and promotion updates in the form of a weekly digest.
Example: This one seems obvious, but even with automated alerts and reports, it is crucial to spend some time in the platform regularly. Depending on how dynamic your space is, commit to blocking out a few minutes each day, or perhaps an hour per week, to skim through recent updates. When you spot a critical update, be sure to share, highlight, or give it a quick tag to streamline the process of indexing and searching competitor intel.
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Product Marketing Director